Introduction Social media is changing every day with millions and billions of content added in a day. Social platform is a powerful tool for businesses to connect with their customers. It helps to build brand awareness and mostly it drives or gains sales. So, it results in the profit of the business. There are many marketing strategies available in the market. Companies have to employ efficient management strategies to effectively harness the potential of social media. Social Media Marketing is an important aspect of today’s business landscape. There are many free marketing tools which are used in the social media. […]