What Exactly is a CRM System? A CRM System is also known as customer relationship management. A CRM system is a technology solution that enables businesses to manage their interactions and relationships with current and potential customers. It is a central database that stores all customer-related data, such as contact information, purchase history, communication history, and preferences, in a single place. CRM system provide businesses with a 360-degree view of their customers, allowing them to better understand their needs and behaviours. This information can be used to improve customer engagement and retention, drive sales, and enhance customer satisfaction. CRM system […]