Introduction In this dynamic world of digital marketing or even in on-field sales and marketing, effective lead management is becoming a necessity. It becomes the most important part to gain more customers. However, lead management differs from B2B to B2C. Both businesses have different customer bases, purchasing behaviours, and sales cycles. So, It leads to different business strategies for both. In this blog, we will explore the key differences between lead management in B2B and B2C. First, let’s understand what is lead management. What is lead management? Lead management is a process that involves capturing, tracking and getting potential customers […]
Differences between lead management of B2B and B2C
